Saturday, 31 October 2015

So long... Moving to a new online home

I started Materialistic in April 2008 on a whim, knowing only that I wanted to share my passion for needlework and in particular hand embroidery. I've come a long way since then.

As my pattern business started and began to grow, it became somewhere I could showcase my new designs. I put together a few stitch tutorials that I hope helped someone, somewhere. I shared the experience of my first time teaching at an embroidery festival on this blog. And I showed my vintage stitch book finds, gave away free designs and sometimes just rambled on about embroidery, sewing or crochet and life in general.

But times change and the past few months since I finished putting together my book have been ones of reflection on where I'm at and how I'd like to move forward. Mostly this involved thinking about how to streamline my online presence and how best to manage my time, which was part of the reason for wanting to simplify things.

One of the outcomes of this line of thinking was a move away from my blog. There's always a bit of gut-wrenching involved in such a decision, but it feels like the right time to do it. I'm not going to delete Materialistic either, as there are some decent posts here along with the Stitch Directory.

The good news is that instead of blogging, I've begun sending out a monthly newsletter, which you can subscribe to and read past editions of in the letter archive. It's a more personal and in-depth account of the goings-on behind the scenes. And I've created a news page on my new website where you'll find up-to-date info on patterns and projects. (If you use a news or feed reader, I've set up an RSS feed to make it easy for you to stay up to date with this news.) Otherwise you can follow/like Kelly Fletcher Needlework Design on Pinterest, Facebook and Twitter.


And I've set up a Feedly feed reader account so I can easily keep following my favourite blogs that way.

Looking back over the stats for Materialistic, it was interesting to see which of my posts were the most popular. So to end off on a celebratory note, here's a list of the top 10 most viewed posts as of today:

  1. Curiouser and curiouser...
  2. Free vintage embroidery patterns: Hungarian panels
  3. Flutter By : 1 
  4. New Modern Jacobean hand embroidery patterns
  5. Spreading the love : Embroidered heart tutorial
  6. Nose to the needle
  7. Bloomin' Marvellous : 1
  8. Bloomin' Marvellous : 5
  9. Jacobean Leaves embroidery pattern : 6 of 8
  10. Jacobean Leaves embroidery pattern : 2 of 8

Hope to see you over on the new site.



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